How Data Helps Fight Fashion Waste

Geeks and fashion don't usually mix. Software engineers and other technology professionals are known for their reliance on t-shirts, sandals (often worn with socks) or sneakers and a predilection for wearing shorts in the freezing rain and snow. A bold fashion statement for most software engineers is making the decision to dye their hair green or blue.

But putting techie stereotypes aside for a moment, a new intersection point between the tech community and the fashion industry cognoscenti could be surfacing. The fashion industry is notoriously bad at product waste… and technology wants to come to the rescue.

Just hanging around

The BBC has reported one recent example where a fashion designer has helped to develop recyclable clothes hangers. Data analytics applied across fashion industry supply chains has shown the scale of waste in the business; designer Roland Mouret suggests that single-use clothes hangers are the ‘plastic straw' of the fashion industry.   Abendkleider Lang

Working with scientists, Mouret and his team have developed a new hanger constructed from 80% recycled ‘recovered sea plastic' and 20% recyclable plastic. The hanger problem is not just down to customers discarding them after purchase; apparently some fashion companies ship clothes on cheap hangers (which are then thrown away) before they transfer products to ‘fancier' hangers in store.

Hanger recycling company First Mile says that hangers take 1,000 years to break down in landfill. Clearly we need smarter supply chains, smarter city distribution networks, smarter adoption of recycled products and smarter hangers if we are going to combat this waste.